A surprising Santa's Land was built so was a less-surprising snake farm, and pits for the bears.
Cherokee's main street was dotted with friendly Indians in ceremonial costumes, ready to be photographed with anyone for a few bucks (An innovation later copied by today's urban tourist picture-posers). An outdoor drama, 'Unto These Hills,' was created a Colonial-Williamsburg-style Indian village was built motels with neon signs gathered like Smoky Mountain bears at a wayside trash can. Once the curious outsiders began to arrive, the justifiably bad feelings the Cherokee may have had about the Trail of Tears were assuaged by a flurry of free enterprise tourist engagement.
